For over 25 years, the not-for-profit Rural Musicians Forum has been bringing live music to Spring Green, WI, primarily through their Summer Concert Series. In support of their mission, Paper Robot has been producing the marketing materials for this series since 2013, as well as designing posters for other Rural Musicians Forum special events, including January Thaw!, a concert held to help warm the spirit in the dead of winter.
In the January Thaw! poster shown above, the juxtaposition of hot and cold are played up in both the imagery and color scheme. The eye-catching design, although modern and sparse, is welcoming and the pertinent information is digestible at a glance. As always, the free-will donation concert was enjoyed by the community as a lively midwinter respite.
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