Verónica S. Willsey


Verónica enjoys the challenge of developing unique and effective design solutions for her clients. She began her career as an in-house graphic designer at Transwestern, a national full-service commercial real estate firm. During her four years at Transwestern's Mid-Atlantic headquarters just outside of Washington, DC, Verónica gained valuable experience working with high-performing brokerage teams in an extremely competitive commercial real estate (CRE) market.


Verónica moved to Madison, Wisconsin in 2011 where she formally launched her professional brand, Paper Robot. She continues to serve DC-area CRE clients, creating sophisticated, first-class marketing presentations for investment sales, leasing, and financing projects. With over a decade of experience, Verónica has designed offering memoranda and other marketing collateral for over $1.0 billion in CRE assets since 2006. She also partners with small and local Madison-based businesses, employing her creative talents and corporate marketing expertise to strengthen their brands, and promote their goods and services.


The name Paper Robot is a nod to Verónica's background in both graphic design and drawing; the marriage of traditional processes and organic elements with modern techniques. Verónica is a dog lover, an enthusiastic home chef, and she takes her coffee black. She holds a BA in Studio Art from Messiah College in Grantham, Pennsylvania.


Looking for sophisticated and effective marketing solutions tailored to your brand and audience?


info [at] paperrobotdesign.com


Madison, Wisconsin

"Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away."

— Antoine de Saint-Exupery

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